Ultrabooks Not As Popular As First Thought Claims iSuppli

X

Ultrabooks are proving less popular than initially predicted with research Company IHS iSuppli now anticipating only 10.3 million Ultrabooks will ship this year, down from the 22 million originally forecast.IHS iSuppli claim a lack of marketing effort and competition from tablets are to blame for slow sales. SmartHouse research shows that consumers in Australia are waiting for the price to fall before buying one of the new Ultrabooks.

IHS analysts have also cut their Ultrabook shipment projection for 2013. The research firm now has 44 million shipping worldwide after an originally projected 61 million.

“So far, the PC industry has failed to create the kind of buzz and excitement among consumers that is required to propel Ultrabooks into the mainstream. This is especially a problem amid all the hype surrounding media tablets and smartphones,” said Craig Stice, senior principal analyst for computer platforms at IHS.

Intel did create a $300 million fund to market the Ultrabook category, with the first commercials and marketing programs rolling out earlier this year.

Stice also cited the Ultrabooks’ high sticker prices for the deflated shipments. He said models need to be in the $600 to $700 price range with features like touchscreens for the category to take off.

Flick of a switch 728x90 1 Ultrabooks Not As Popular As First Thought Claims iSuppli
audiopro 728x90 2 Ultrabooks Not As Popular As First Thought Claims iSuppli
4SQM banner 728x90px SOUL Ultrabooks Not As Popular As First Thought Claims iSuppli
PAN1992 MWO Banners LB 728x90px V2 Ultrabooks Not As Popular As First Thought Claims iSuppli
Frame 728x90 Ultrabooks Not As Popular As First Thought Claims iSuppli
Olimpia Splendid Unico Cooling 728x90 Ultrabooks Not As Popular As First Thought Claims iSuppli
SmartHouse Yoga Slim Carbon 728 x 90 Ultrabooks Not As Popular As First Thought Claims iSuppli
728x90 Ultrabooks Not As Popular As First Thought Claims iSuppli
en us WD Black Banners Portfolio 728x90 Ultrabooks Not As Popular As First Thought Claims iSuppli
HAR0532 SHCHnews REF 728x90 Ultrabooks Not As Popular As First Thought Claims iSuppli


YOU MAY ALSO LIKE