Ultrabooks are set to struggle and will not hit the 40% market share that Intel predicted by the end of 2012 claims analysts.
NPD DisplaySearch said overnight that ultrabooks would not make a significant impact on the market for the next couple of years, due to their high price tag and possibly supply limitations affecting the production of ultra-thin displays.
In Australia Toshiba, Acer and Asus Ultrabooks are selling at up to 90% over the price of the same Ultrabooks being sold in the USA.
Late last year at the Acer Ultrabook launch Intel executives bragged that Ultrabooks will capture 40% of the market by the end of 2012.
NPD Analysts said that ultrabooks are an emerging form factor that is expected to contribute to demand in later years of the forecast. Demand for ultrabooks will be driven by consumer interest in sleek design and convenience like instant-on and long battery life. For the next two years, the premium price points of Ultrabooks will temper demand, and there may be some supply limitations in production of displays thin enough for Ultrabooks.”
Some analysts are predicting that Ultrabooks will struggle to get 10% of the overall PC market and will not hit 40% share until at least 2015.