Jaw dropping 1 billion smarties and tabs to be sold in 2013, as demand explodes
And Google Android will be lapping up smartphone demand, with global share of the pie to soar to more than 50%, all devices (56%) by 2016 in US, Europe – a 20% jump.
“Consumerisation has hit IT as an unstoppable force,” analysts Gartner said today, predicting massive highs for smartphones and tablets demand, surpassing the traditional PC.
A massive 821 million ‘smart’ devices (smartphones and tablets) will be purchased in 2012 and pass the 1 billion mark in 2013.
And ‘smart’ devices will account for 70% of all electronic gear sold this year, putting dumb models in the shade.
Android’s range of brands and price points – everyone from Samsung, HTC to Acer and Asus have jumped on the Google bandwagon – is “winning over users,” confirmed Carolina Milanesi, research VP, Gartner.
“While Apple remains the heartbeat by which the market moves, Google has rapidly become its archrival.”
This is more good news for the Google OS which now accounts for every three out of four phones sold, pushing former leader Apple aside, analysts IDC said this week. However, Apple is still the undisputed tablet king with iPad.
For most businesses smartphones and tablets will not entirely replace PCs, but the ubiquity of smartphones and the increasing popularity of tablets are changing the way businesses look at their device strategies.
By 2016, 40% of the world’s workforce will be mobile with most clutching smartphones like an iPhone or Samsung Galaxy, which are likely to be much smarter.
Gartner estimates purchases of tablets by businesses will reach 13 million and will triple in four years to 53 million.
The increasing penetration of Android in the enterprise will continue to pose “challenges” for the IT department, however, warns Gartner.
Android and iOS-based devices will increase their presence in enterprise instead of RIM’s BlackBerry in most cases, a company which “has a huge challenge” ahead in regaining its share, said Milanesi.
Microsoft’s just-released Windows 8 will be the No. 3 tablet device in the enterprise behind Apple and Android by 2016, with interest coming more from businesses than consumers.
Gartner estimates the share of Windows 8 tablets and ultramobiles (mini-PC), in businesses will reach 40%, good news for the fledgling touch based MS OS.
“Over the past year, we have seen consumer preferences shaping not only the vendors’ landscape but also the way IT departments need to think about devices in the enterprise with BYOD becoming a part of the devices policy.”
“In just 12 months businesses have moved from resisting Apple to accepting its devices in the organization. CIOs who balance workers’ passion for Apple with the needs of IT will reap surprising benefits and prepare the business for entry of other consumer-market vendor technologies, as this is just the beginning,” said Ms. Milanesi.