Time was when video killed the radio star. Now the popular medium is increasingly becoming the driving force behind network traffic, according to a new report.
Smart capacity solutions provider for mobile network operators, Bytemobile, has released data that shows that video became the dominant form of mobile data traffic last year, accounting for more than 40 percent of the total volume in wireless networks worldwide.
The company expects mobile data traffic to spike to an all time high this year, with video content accounting for more than 60 percent of network traffic, based on the increasing popularity of full-length and studio-quality videos and live streaming of multimedia content on mobile devices.
Bytemobile also predicts that personal video communications will dominate wireless network capacity, with around 10 percent of subscribers consuming 90 percent of total network traffic.
Next-generation smartphones will lead to the consumption of bandwidth-intensive content and subscribers will continue to consume available network capacity, says the company.
Mobile operators are also expected to add “Smart Capacity” solutions to both the data centers and the packet core of their networks to better utilise capacity for rising traffic demand. These solutions combine caching, content filtering, policy enforcement, access control, and capacity control points to create smarter networks for managing existing capacity, thereby helping to protect operators’ existing investments and increasing customer satisfaction.
The company also announced the appointments of Ronny Haraldsvik as vice president of Global Marketing and Michael Laudon as vice president of Engineering.
Adrian Hall, chief operating officer of Bytemobile, said: “With a solid leadership team in place, we are confident that we can help operators grow in line with the increased demand for capacity on their networks.
