Video Content Driving Consumers Online Says ACMA

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E-commerce, video content and social networking services are attracting more Australians online, according to a new report by the Australian Communications and Media Authority.

E-commerce, video content and social networking services are attracting more Australians online, according to a new report by the Australian Communications and Media Authority.

It says its research shows that in December some 7.4 million Australians accessed retail and auction Web sites, 8.4 million visited social networking sites and 5.5 million accessed video streaming sites from home.

Data downloads were also on the rise, partly driven by the availability of higher speed Internet services, ACMA said.

On average, each Internet subscriber downloaded 18.8 gigabytes of data during the December quarter of 2010, roughly equivalent to 120 hours streaming of video content online. This was a 29 percent increase on the 14.6 gigabytes downloaded during the December quarter of 2009.

ACMA says 71 per cent of Australian Internet users went online at least once a day in December 2010, compared to 67 per cent in December 2009: an increase of 1.2 million users

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