Vodafone Hutchison Australia says it plans to offer Netflix-style video-on-demand services in 2015. CEO Inaki Berroeta said the move comes in a bid to grow customers and revenue over the next 12 months.
“Content is about the kind that our customers generate and the kind that our customers like and they want to get from the Internet,” he told a media briefing. “Very soon we will be announcing more in this field and we will also include video in our offering, which I think is fantastic.
“What we want is to make sure we have a spread of offerings that is able to address our different customer needs.”
Vodafone Australia has previously inked deals with the likes of Fairfax Media and music streaming service Spotify as it looks to offer users months of free access to premium content and boost its tarnished image.
