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Pulse Communications a subsidiary of Ogilvy & Mather have been dumped by long time client Vodafone, who this week appointed Weber Shandwick as their new public relations Company.

Also dumped is Porter Novelli who handled the PR for Hutchinson 3, a Company that was earlier this year merged with Vodafone.

The move to a new public relations group comes as Vodafone gets set to take on Optus if an effort to become #2 carrier in Australia.

Earlier this year Vodafone announced a new 3G network and in 2010 it is anticipated that they will launch several new products in their battle with Optus who are struggling due to a lack of investment in their network.

 

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