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Vodafone is again pushing up the price of mobile phone plans, an action that will temp customers to check whether their service is still a cheaper alternative.

Vodafone has confirmed that post-paid mobile plans are rising $4 per month. The fee jump is around 6 to 9 percent and applies only to new customers.

“These changes have been made in response to the continuing high costs of doing business and ongoing investments in our networks, technology, security, products and services,” a Vodafone spokesperson says.

The spokesperson says Vodafone remains committed “to offering great value to our customers”.

“As part of these changes, we are significantly increasing the monthly data allowance for our post paid plans so customers can continue browsing, streaming and enjoying all the activities they love on their mobile devices.”

It’s not the first time Vodafone has recently hiked prices, when prices for post paid accounts rose $5 per month in April last year.

Vodafone also has been enticing existing customers to upgrade to more expensive plans, with the lure of broader call options or an increase in their mobile data quota.

The price hike is likely to see new and existing customers re-evaluate whether Vodafone service is worth it; many customers endure Vodafone’s poorer coverage outside main population areas because the service is cheaper.

Vodafone’s cheapest plan is $49 per month for unlimited standard national calls and texts, unlimited standard international texts and 50GB of data with throttling when the cap is reached.

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