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Optus announced today that it will be the official Australian Mobile Broadcaster for the 2010 FIFA World Cup, offering its customers a slew of free content.

Optus 3G customers will have access to free live streaming of the World Cup matches, 500 archived video-on-demand FIFA clips, wallpapers, screensavers, ringtones, match scores, news scores, statistics and highlight clips. They will also be able to view over 200 hours of World Cup footage.

“As the FIFA 2010 World Cup Mobile Broadcaster in Australia, Optus will deliver live streaming exclusively to Optus 3G mobile customers for free via a dedicated camera which is filmed specifically for the mobile,” Mr Paul O’Sullivan, Optus Chief Executive said. 
 
“Optus customers will feel like they are match-side in South Africa watching the games live on their mobile phone while they are out and about. By bringing the world’s largest sporting event to our customers for free and live in the palm of their hands, we hope to build a greater football fan base in Australia.”
 
The phone provider has also scored a partnership with SBS, which will allow Optus customers access to footage from SBS’s coverage The World Game.
 
“It’s great for the game and the Socceroos that Optus mobile customers will be able to watch all the action live from South Africa on their 3G handsets. The World Cup is the pinnacle of the football calendar and by providing a platform to watch the games, more fans than ever will be able to support the Socceroos,” said Lucas Neill, Captain of the Socceroos and Optus Football Ambassador.

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