Watch Out For 3D Marketing Of Football Finals, Say Watchdogs

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The ACCC and ACMA have urged caution among consumers considering buying a 3D TV set to watch the AFL and NRL grand finals as they claim the 3D broadcast will only reach certain Australian cities.

The two watchdogs say they are concerned about the marketing activities by some retailers, who are encouraging consumers to buy 3D TV sets, when their customers may be living in areas that don’t have 3D coverage. 
The AFL and NRL grand finals, scheduled for this coming Saturday, 25 September, and next Saturday, 3 October, will only be broadcast in 3D in Melbourne, Adelaide, Sydney, Newcastle, Brisbane and Perth.
The ACCC said the retailers’ marketing activities may be in breach of the Trade Practices Act 1974 if the 3D broadcasts cannot be received in the customer’s area. 
‘Before consumers buy a 3D television to watch the football grand finals, they should doublecheck with a special 3D TV viewer hotline set up by the trial broadcasters to ensure they are within the transmission area,’ ACCC chairman Graeme Samuel said. 
‘3D TV is an emerging technology with a range of issues under consideration, including policy and consumer protection issues, and the future of temporary trials,’ said ACMA chairman Chris Chapman. 
‘Vacant spectrum being used for these trials is only available on a temporary basis and the technical standards for 3D TV are still evolving.”
Viewers who live within the six locations with access to 3D coverage and a 3D-ready digital TV will be able to watch the broadcast of the grand finals on digital channel 40. However, not all residents are guaranteed an adequate signal. 
If you want more information on 3D coverage in your area, you can contact the 3D TV viewer hotline, 1300 487 855.
ACMA has also released a discussion paper concerning 3D TV with information on its temporary trials of 3D TV and other emerging technologies. 
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