Spotify said it has added more customers since Apple launched its Music app in June, as the foray has created a larger global market for Spotify’s service.
CEO Daniel Ek said at an event in Toronto that the London-based company is seeing more traction with music listeners than ever before. “We keep setting new records week by week,” Ek said.
Spotify claims to be the world’s largest subscription music-streaming service, with 20 million users who pay a monthly fee to listen to as much music as they want.
Apple’s position as the world’s largest music retailer achieved via its iTunes service is under threat with music-streaming revenue expected to exceed sales from downloads next year, according to MusicWatch.