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Westfield has launched an online website in an effort to attact users who shop at home. The company will be selling products from more than 100 retailers directly to a user.According to the company, the online mall is in its first stages and will feature more than 100 retailers, with more than 50 open today with the remainder opening coming over the next weeks.

Consumers will have the ability to search online by product, brand, price and size while on the online mall and then being directed to stores that can instantly meet their purchase requirements.

As the site also includes retail brands that are not present in Westfield’s shopping centers, it has the potential to act as an effective testing ground for potential new Westfield Australia shopping centre tenants from Europe and the US.

The company aims to provide online shoppers with the ‘best range, delivery and customer service possible’.

This website is the company’s response to responsiveness to the online threat.

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