Meet Wonder, Magical Pro and Young. Samsung’s answer to the budget smartphone.
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| Pictured: Samsung Galaxy W. Image credit: GSMArena |
Four new Galaxy’s – W, M Pro, Y and Y Pro – unveiled on Wednesday will be served up on Gingerbread 2.3. Oh, and all cost under US$200, to make it even tastier.
This comes as Apple get set to launch its cheapie iPhone 4, possibly next month.
The first, the 3.7″ Galaxy W is a fully touch device, LCD 800 x 480 screen, 1.4GHz single-core processor, 5 MP camera, Bluetooth 3.0, Wi-Fi and smart extras like auto turn-off and auto rotate on the user interface.
The Galaxy M Pro has a QWERTY keyboard but doubles as touchscreen on 2.66″ LCD display and is a business phone with Micro USB, Bluetooth, Wi Fi, optical trackpad, a 1GHz processor, 5 MP rear and VGA resolution front camera, with nifty tools like geo-tagging, face detection.
M Pro has a slew of office applications including Exchange Active Sync, Cisco Mobile and Cisco WebEx.
The Galaxy Y looks like W but with lower specs – smaller 3″ 320 x 240 touchscreen, 832MHz processor, 2 MP camera, 7.2Mbps HSDPA, Bluetooth 3.0, Wi-Fi.
The big difference is Y comes with in built Swype technology will be sold in a variety of colors, according to GSMarena.
The second Galaxy Pro model, the Y has a QWERTY keyboard 320 x 240 pixels, 2.6 inches, Wi Fi, Bluetooth and supports MicroUSB v2.0, Adobe Flash support and ThinkFree document reader.
“Samsung seeks to expand market share in the emerging market with models costing around $200, as those markets have lower smartphone penetration rates compared with advanced markets,” a Samsung Electronics’ mobile exec reportedly said this week.
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| Pictured: Galaxy M Pro. Image credit: GSMArena |
The phones are aimed at emerging markets in particular India and China and Samsung predict 50% of all smartphones will be cheaper range by 2015.
The South Korean giant will be hoping to replicate the success of its other Galaxy models but at the budget end, including Galaxy S and Galaxy S II, which regarded as probably the best Android handsets on the market today.
And if you’re wondering what all these S, W and Y’s mean, wonder no more. The Galaxy maker has released the Galaxy lexicon:
– “S” (Super Smart): devices at the top end.
– “R” (Royal / Refined): premium category models, a combination of power, performance and productivity.
– “W” (Wonder): high quality, a balance between style and performance.
– “M” (Magical): high-performance models at an economic price-point.
– “Y” (Young): entry models for emerging markets or a younger price sensitive audience .
– “Pro”: This indicates that the device includes a QWERTY keyboard for speedier email typing and increased productivity for professionals.
– “Plus”: This indicates that the device is an upgrade from an existing model.
Samsung’s newest Galaxy’s on the block will be on display at IFA (Internationale Funkausstellung Berlin) taking place next week.
