Which Is The Most Important Brand In Your Life?

X

In a recent poll by online magazine brandchannel.com, readers were asked to identify which brands had the greatest impact on their lives, and how these brands affected their behaviour and overall view of the world.


 


Click to enlarge

The survey of almost 2000 readers from 107 countries was conducted online between February 24 and March 9 and came up with some rather interesting results.


For example, according to the survey, the Apple brand has the “biggest impact on the world’s consumers”, while at the other end of the popularity spectrum, Microsoft and the United States nation brand are those considered most in need of a remake with both receiving the dubious honour of “the brand most readers wanted to argue with”, and the one they most wanted to revamp.

And in more good news for Apple, the creator of the iPod and Mac computer triumphed in six other categories including “most inspiring brand” and the one consumer’s “cannot live without”.


One of the more surprising results from the survey was that hardly any of the respondents thought that there was such a thing as a “green” brand.

 

 

This result comes despite millions of dollars spent by some of the world’s biggest companies to rebrand themselves as “environmentally-friendly”.
After Apple, the most inspiring brands were found to be Nike, Coca-Cola, Google and Starbucks.
The same brands, except with Virgin in place of Starbucks, were the brands most readers said they would “like to sit next to at a dinner party”.

Uniden Channelnews SoloX July 2024 728x90 1 Which Is The Most Important Brand In Your Life?
JBL TourPro3 728x90 Which Is The Most Important Brand In Your Life?
GOTHAM 728px x 90px Which Is The Most Important Brand In Your Life?
728x90 Which Is The Most Important Brand In Your Life?
Px7 S3 728x90 1 Which Is The Most Important Brand In Your Life?
Hisense KV BannerAd 728 90 Which Is The Most Important Brand In Your Life?
FLOODLIGHT 2024 Banner 728x90px Which Is The Most Important Brand In Your Life?
Marshall 728x90 1 Which Is The Most Important Brand In Your Life?
728x90 Which Is The Most Important Brand In Your Life?
Flick of a switch 728x90 1 Which Is The Most Important Brand In Your Life?
ELX DIG Crosscat Promo 728x90 Mar25 Which Is The Most Important Brand In Your Life?
4Square Media Banner Ads Update at 5 July JSAU05JUL1 MR 728x90 1 Which Is The Most Important Brand In Your Life?
250527 SAV Channel news June25 Leaderboard 728x90 1 Which Is The Most Important Brand In Your Life?
4Square Media Banner Ads Update at 5 July JSAU05JUL1 Buddy 728x90 1 Which Is The Most Important Brand In Your Life?
appliance retailer leaderboard may 728x90 Hitachi updated Which Is The Most Important Brand In Your Life?
MOTO 36331576 Q3 Ad Banners 728x90 2 Which Is The Most Important Brand In Your Life?
AU X8 Banner 728x90 Which Is The Most Important Brand In Your Life?
BEL2535 BPB024 4SQ Banners 728x90 Which Is The Most Important Brand In Your Life?
BlueAnt 4SQM PumpAirUltra 728x90px Which Is The Most Important Brand In Your Life?
Skullcandy 728x90 1 Which Is The Most Important Brand In Your Life?
728 x 90 Which Is The Most Important Brand In Your Life?
FA 979 HN MDF SG14 14gen 728x90 1 Which Is The Most Important Brand In Your Life?
HAIER Series 600 FLW HPD Pairs 728x90 1 Which Is The Most Important Brand In Your Life?
ChannelNews AZ100 728x90 Which Is The Most Important Brand In Your Life?
Westan 728x90px Which Is The Most Important Brand In Your Life?


YOU MAY ALSO LIKE