Wi-Fi Set To Outstrip Other Location Technologies

X

Wi-Fi location will become the most widely used location technology outstripping all other technologies including GPS, cellular and MEMs, according to a new study by a leading research company.

With location becoming the key to unlocking the potential of location-based advertising, marketing and analytics, and W-Fi location a key technology that will support this trend, new players such as Google, Microsoft, Apple, Nokia and Facebook are all vying for a share of the market.

Patrick Connolly, a senior analyst at ABI Research, said there is a huge market for high quality location technologies: “The key is accurate, ubiquitous location-finding across a variety of portable devices such as mobile phones, tablets and laptops.”

ABI Research has forecast that with the proliferation of Wi-Fi and increasingly lower cost or free location engines, Wi-Fi will become the most widely available location technology by 2015. It predicts that within five years, the number of Wi-Fi shipments will reach more than 1 billion.

Other location technologies that are beginning to gain a foothold in the market are MEMs, barcodes, NFC/RFID, Bluetooth, and TV.

According to the ABI, GPS alone will not have enough capacity to support the next generation of services and revenue streams, which include local search, location-based advertising, geotagging, social networking and augmented reality, which are all significantly improved through increased accuracy and indoor/ubiquitous location, such as Wi-Fi.

 

The Wi-Fi location market is currently split between Skyhook Wireless and Mexens Technologies Inc, the leading GPS companies such as Broadcom and CSR/SiRF, and now face new threats from giants such as Google, Microsoft, Apple, Nokia, and even Facebook.

The recent lawsuit involving Skyhook and Google is a clear indicator of how important this space is becoming.

728x90 Wi Fi Set To Outstrip Other Location Technologies
Versa3 Leaderboard 728x90 Wi Fi Set To Outstrip Other Location Technologies
Stormaudio package 728x90 1 Wi Fi Set To Outstrip Other Location Technologies
Olimpia Splendid Unico Cooling 728x90 Wi Fi Set To Outstrip Other Location Technologies
audiopro 728x90 2 Wi Fi Set To Outstrip Other Location Technologies
BEL2117 4Square AUF001 728x90 Wi Fi Set To Outstrip Other Location Technologies
Moxyo Zigi Band 728x90 1 Wi Fi Set To Outstrip Other Location Technologies
728x90 5 Wi Fi Set To Outstrip Other Location Technologies
Sony 290ES 728x90 1 Wi Fi Set To Outstrip Other Location Technologies
BW HT Upgrade 728x90 1 Wi Fi Set To Outstrip Other Location Technologies


YOU MAY ALSO LIKE