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Intel is orchestrating an offensive assault against Apple’s refined products, to be led by new All-in-one PCs and enforced by improved Ultrabooks.


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Samsung’s 900A7A already threatens Apple’s iMac

Time has proven Apple a worthy foe. Their Macbook Air and iMac computers are characterised by thorough design and impeccable functionality. Now they’re endowed with a mature ‘Apple’ badge, giving the products a sense of fashionable prestige and coveted allure.

Insofar, Intel has been reactive with their take on the PC market, lingering in Apple;s shadows. It is only within the last year Intel’s processing architecture has enabled computer manufacturers to produce Ultrabooks; the category of uber thin and high performing notebooks that can rival Apple’s Macbook Air. Now Intel aim to do the same for the all-in-one PC.
 
On Monday the company announced its next generation Ivy Bridge processors. 13 different 22 nanometer processors will come in quad core i5 and i7 variations and each will boast twice the graphics processing power of Intel’s current processor range.

These new processors will be the core of new notebooks, Ultrabooks, PCs and All-In-One computers.

 

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It’s only recently Apple’s iMac has been opposed by Windows rivals in the 27″ all-in-one segment
Intel’s GM of PC Client Group Kirk Skaugen said Intel’s partners have over 570 new system designs tailored to the Ivy Bridge processing platform currently in the works, of which over 270 are new all-in-one computers.

“We’re very excited about the very, very thin all-in-one designs [using Ivy Bridge chips],” Skaugen said at an Intel event held in San Francisco. PCMag claim Skaugen showcased such all-in-ones from Acer, HP and Lenovo during the event.

Analyst Pat Moorhead of Moor Insights & Srategy believes the all-in-one category will contribute a greater share of all desktops sold.

“I do believe we will see a significant step up in the sale of all-in-ones as a percentage of desktops,” he begun.

“Every year for last ten years, people have talked about the death of the desktop. But end users are so different in what they want. In mature markets like the U.S. and Western Europe, all-in-ones are getting really popular because they’re simpler for people who aren’t all that tech savvy”

Moor doesn’t believe tablet sales will eat into all-in-one sales as the two products satisfy different needs.

 

“People who want the best in convenient mobility get a tablet. But what they appreciate still is the ability to sit at a big desktop with a big display. They could buy a standard desktop, but an all-in-one is cleaner, it looks better in the kitchen, etc.”

Recently SmartHouse performed benchmarking tests on a range of 27″ all-in-one PCs. CineBench software measured Apple’s iMac superior when it came to graphics, and even marginally ahead on the processing front. The new Ivy Bridge architecture will give Windows based all-in-ones the grunt they need to threaten Apple’s handle on the all-in-one market.

Read: Apple’s 27″ iMac Delivers Svelte Computing That Refuses To Age

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