MELBOURE: Software company WingArc Australia – a Melbourne-based subsidiary of Japanese company WingArc1st – has launched a video analytics tool for retail stores that uses a store’s CCTV camera feed to count customers and track their movements.
This integrates with point-of-sale data to build reports on the store’s performance.
Japanese based retailer Muji has already implemented the system across its Australian outlets.
The company added: “WingArc Retail Analytics combines video analytics, machine learning, predictive capability and POS integration. Through interactive dashboards and daily reports, it can help stores to understand their customers, validate their marketing activities, optimise staff rosters, and ultimately increase revenue.” – Stuart Corner