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Electro Seconds Factory Outlet, the clearance outlet for Appliances Online and Winning Appliances, has today officially launched a new website and store, showcasing its new branding.The new store has been opened in Erina on the NSW Central Coast, joining Electro Seconds’ Auburn, NSW, store.

Winning Group CEO John Winning said the Electro Seconds business has recorded triple digit sales growth since joining the Winning Group stable of brands.

“Since acquiring the Sydney business in April of this year, Electro Seconds has reached a whole new segment of online customers through leveraging our national distribution network,” Winning commented.

“We are breaking down the myths associated with clearance shopping and offering the high standard of

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service that customers have come to expect when shopping with Appliances Online and Winning Appliances.

“The response from the Central Coast has been fantastic and the new store will continue to aid growth and compliment our online offering and flagship outlet in Auburn.”

Electro Seconds co-founder and head of sales and marketing Behrouz “Baz” Bolurieh stated that joining with Winning Group has enabled Electro Seconds to elevate its shopping experience “to the next level”, stating that it is important for the business’ branding “to reflect this enhanced offering”.

“We are now the only seconds retailer in Australia that offers 24/7 phone support, free delivery to metro areas and full manufacturer’s warranties on all products,” Bolurieh commented. “We’re shaking up the existing clearance market and reaching a whole new segment of customers by doing so.”

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