The 95,000 fans expected to pack the Cowboy Stadium in Dallas today for the SuperBowl clash between the Green Bay Packers and the Pittsburgh Steelers will be treated to some highly advanced technology.
The stadium, which cost US$1.2 billion, beats all others in its use of technology, boasts Cowboys CIO Pete Walsh. It bristles with technology from heavyweight IT companies such as Hewlett-Packard, Cisco, Sony and VMware.
A gigantic 22m by 50m electronic display screen – arguably the world’s most advanced – floats 30m above the centre of the playing field. Made by Mitsubishi, and containing 30 million LEDs, it’s touted as the world’s biggest HD TV.
Fans can also watch the action on any of 3000 HD TV screens around the ground. IPTV infrastructure is used to deliver the pictures, and insert ads, game statistics or messages to any one of the 3000 screens.
The fans can also use a new Super Bowl app – which works on Apple’s iPhone and iPad and on Google Android smartphones – to find food, drink and hot gathering spots.
With around 418km of fibre and 1800km of copper wiring, the stadium’s core tech backbone is claimed to be more akin to that of a small city than a sports facility.