Consumers have totally switched off Microsoft’s new Windows Phone 7 OS, if the latest US sales numbers for Smartphones are anything to go by while Nokia struggles to hold off Apple.Instead, consumers are diving into Android based Smartphones according to the latest comScore report which reveals that Android grew 6 percentage points to 34.7 percent market share in the last quarter.
RIM is ranked second with 27.1 percent while Apple grew 0.5 points to 25.5 percent share. Microsoft has 7.5 percent, nearly a percentage point decline from the previous quarter.
Globally Microsoft is banking on their deal with Nokia to turn their fortunes around despite the fact that Nokia is about to lose their global #1 position to Apple in the mobile phone market.
Apple shipped 18.7 million smartphones in Q1, according to the latest Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker report.
IDC said Apple set a new record in Q1, and “inched closer to market leader Nokia with fewer than six million units separating the two companies.” Apple’s surge was boosted by demand in the U.S. and China. Apple also landed South Korean Telecom and Saudi Telecom as carrier providers of the iPhone.
In February, Microsoft and Nokia announced a deal to work together to challenge the Apple iOS and Google Android in the critical mobile industry. Earlier this month, Nokia said Microsoft’s untested Windows Phone software could present challenges.
Overall, the smartphone market worldwide grew by 80 percent in the first quarter of 2011, according to IDC. Worldwide demand is driven by new models and lower prices for older smartphones. Smartphone vendors shipped 99.6 million smartphones in the first quarter, nearly double from the 55.4 million smartphones shipped a year ago.
“Nokia is under considerable strain in the smartphone market as it transitions strategy, platforms, and people,” says Pete Cunningham, principal analyst at Canalys. “Its worldwide reach, however, should never be underestimated. Canalys’ country-level data shows that the vendor remains number one in 28 countries, including mainland China, where it grew 79 percent to 8.9 million units, thanks in part to Chinese New Year shipments.”
At the platform level, Androids continued dominance was boosted by good performances by a number of key vendors. “HTC, Samsung, LG, Motorola and Sony Ericsson drove Android shipments in the first quarter, with each vendor shipping well over 3 million devices,” says Cunningham. “Samsung also shipped nearly 3.5 million bada operating system-based smartphones, outperforming total shipments of Windows Phone devices by more than a million units.”
“Samsung’s own operating system development, combined with the branding and investment in its Wave smartphones at mid-tier prices, has led to good uptake in developed markets, such as France, the UK, and Germany,’ continues Cunningham. ‘This achievement shows that there is still room for multiple operating systems, and that vendors can benefit from maintaining control of device development to hit the right markets and price points”.