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Xbox 360 is inviting everyone to join in a world record water balloon fight at Sydney’s Coogee Beach on 22 April, to celebrate its record-breaking console launch.

Fans are invited to register on the Xbox website to participate in the challenge. Registration costs $20 and includes an Xbox 360 game, t-shirt, trucker cap, swimming goggles and canvas bag as a bonus. Five dollars from every registration will be donated to the Coogee Surf Club. The event will also be a chance for fans to play unreleased Xbox 360 games.

According to Xbox Marketing Manager, Richard Hirst, “In its first week in Australia Xbox 360 smashed all console launch sales records. To celebrate that success and to thank Australians for their amazing support, we thought it only fitting that we nab another record, only this time purely for fun”.

“Inspired by our television commercial depicting a large scale urban water balloon fight, this event is designed to encourage everyone to jump into a massive real-life game, in the best way Aussies know how – at the beach!”

The current world record for a water balloon event is held by 2677 Spaniards who threw 50 855 water balloons in 2005. Xbox 360 expects this event to include approximately 3600 people.

Entertainment on the day will also include Melbourne band Kisschasy playing live. Nova 969 will be broadcasting live from the beach and Channel V will be filming the event.

See http://www.xbox.com/en-AU/waterballoon/default.htm

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