Mobile network reseller Yatango seeks e-retail disruption through a new member-only “social shopping” platform with discounts on major brands, rewards points, product financing plans and BitCoin payments.
The creators of Yatango Mobile have created Yatango Shopping, a “member-only platform allows consumers to purchase discounted products from major lifestyle and technology brands, build their own product-financing plan and earn/redeem rewards.”
Having grown its mobile network reseller business by 30pc month-on-month after the early 2013 launch of Yatango Mobile, it now seeks to use its platform to revolutionise and “disrupt” the retail shopping market.
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| Yatango’s new shopping portal – BitCoin now accepted too. |
The initiative was boosted when Yatango purchased online retailer Mobicity in January 2014, saying it took over its “large customer base, traffic and revenue to launch Yatango Shopping.”
Yatago’s Founder and CEO, Andy Taylor, said: “Our social shopping platform integrates the already growing Yatango Mobile community and offers members access to some of the leading brands and products with special member benefits, pricing and rewards.
“Our aim is to create an ecosystem of services that will reward customers and empower them with real-time transparency, one-to-one personalisation, self-service and crowd sourced support. Our customers are rewarded for inviting friends and family into the community, for helping answer questions, writing reviews and giving personal recommendations.
“Rewards can be used to buy products within Yatango Shopping or put towards customer’s Yatango mobile bill”, said Mr Taylor.
Yatango is also embracing BitCoin and “peer-to-peer payments” so customers can “build their own finance plan”, with Mr Taylor saying “These innovations are key for those customers who are after the latest and greatest technologies”.
Yatango says its members will receive “free shipping and three months interest free on all purchases at our below retail rates”.
After launching Yatango Mobile in early 2013, the company says it has seen 30 per cent growth month-on-month, and has plans to launch into the UK and USA in the next 18 months, with an ASX listing being planned to “capitalise momentum and drive further growth”.
