YouTube has started instigating a new plan to stop the use of ad blockers on its site. It is referred to as an experiment by the company.
In recent years, YouTube started increasing the amount of ads shown on videos, as well as its own creators’ ads and sponsored videos. Viewers have turned to ad blockers rather than paying for YouTube’s Premium subscription.
However this option may become history soon as Google started fighting back on YouTube.
Google are currently testing an initiative with some viewers before it does a full rollout. It is referring to it as an experiment, meaning it may also be scraped.
A Google spokesperson has said, “We’re running a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium. Ad blocker detection is not new, and other publishers regularly ask viewers to disable ad blockers.”
Previously, Google banned YouTube Vanced, a popular third-party YouTube app that allowed to removal of all video ads. Some viewers installed it on Android TVs as a side-loaded app.
