A senior Toshiba executive in Singapore told SmartHouse that "An Xbox with a built in HD DVD drive is critical. They and we are working on it. It also has to be more than a gaming machine. Microsoft recognise this. A version of the device may also be sold under the Toshiba brand name".
Scott Browning, the Marketing Director of JB HiFi Australia's second largest consumer electronics retailer said, "The device is a lay down mis`ere and essential for the HD DVD camp. We are told that one is coming. The PS3 has been extremely successful for Sony in getting Blu-ray off the ground and for Microsoft, the omission of a built in HD DVD player is set to hurt sales going forward as consumers are aware that the PS3 comes with a Blu-ray player."
Both Toshiba and Microsoft have also explored the possibility of a new open standard chassis system that allows an Xbox to be slotted into a HD TV screen over 40-inch. The open standard bays will allow hard drives to be upgraded and expanded similar to the way that users can upgrade the hard drive on a PC.
