It appears that Samsung is investing more into premium Ultra High Definition liquid crystal display TV’s than OLED with the Company announcing a 14% increase in investment in new 4K display technology.
Shortly Samsung Australia will roll out a new range of premium UHD 4K TV’s.
Explaining why the Company sees UHD LCD TV’s as a better bet than OLED a Company official said “Samsung Display is still struggling to improve production yield defect rates in OLED panels as a result he company is putting more resources into strengthening its research and development (R&D) activities for large-sized OLED TVs”.
“Higher costs are still another headache. As Samsung Electronics remains bullish about the outlook for UHD TVs, Samsung Display plans to increase its investment in LCD panels for UHD TVs by up to 14 percent,” they added.
“Higher costs are still another headache. As Samsung Electronics remains bullish about the outlook for UHD TVs, Samsung Display plans to increase its investment in LCD panels for UHD TVs by up to 14 percent,” he added.
An LG official said “We are having no problems with OLED production and we are confident that consumers will enjoy the OLED TV’s that we will release this year”.
The increase in investment comes after Samsung Electronics, the world’s biggest TV manufacturer, shifted its focus from OLED TVs to LCD-based UHD TVs, which it identified as the next cash cow in the TV segment.
According to DisplaySearch, a market research firm, Samsung Display will increase its annual shipment for UHD LCDs to 4.6 million units by this year from the 200,000 that it shipped last year.
The additional investment in LCDs will go mainly to its large LCD plant in Suzhou, southern China.
Samsung Electronics co-CEO Yoon Boo-keun said the world’s top TV manufacturer expects the supply and demand in the global TV market to balance, given the healthy demand for premium TVs in developed and emerging markets.
