Chip vendor Qualcomm is joining Amazon.com to spread the use of Amazon’s Alexa voice assistant in wireless headphones.

Under the deal, Qualcomm will release a set of chips that any maker of Bluetooth headphones can use to embed Alexa directly into the device.

When the headphones are paired to a phone with the Alexa app on it, users will be able to talk to the voice assistant by tapping a button on the headphones.

The functionality would be similar to Apple’s AirPod wireless earbuds, which enable users to tap the devices in order to talk to Apple’s virtual assistant, Siri.

qualcomm alexa 1024x558 Amazon, Qualcomm Push Alexa Into More Headphones