A new 10.2″ entry level iPad ($529) has been revealed by Apple this is up in size from the previous 9.7″ model, the new offering has already been described by the New York Times as being “Unremarkable” also announced is a new gaming service and movie streaming service to take on Disney+.
The high-end iPad Pros, which include sharper screens and infrared face recognition and work with a more advanced Apple stylus, none of this technology is found in the entry level models.
In other announcements Apple has finally announced a new subscription Apple’s chief executive, Tim Cook, said that Apple would begin rolling out original shows and movies on Nov. 1 for A$7.99 per month.
The US Company who are facing struggling iPhone sales claims that the new Apple TV Plus, which will be the home of all of Apple’s original content, it will be free for a year to users who purchase a company product like a new iPhone or a laptop.
Among the new offering is a line-up of adult dramas, comedies, children’s programs and documentaries with a great deal of the content US centric.
Those series include four shows the company has released trailers for, including “The Morning Show,” starring Jennifer Aniston, Reese Witherspoon and Steve Carrell; “Dickinson,” a comedy starring Hailee Steinfeld and Jane Krakowski; “See,” an epic drama starring Jason Momoa; and “For All Mankind,” a space drama. The launch will also feature other programs, including Oprah Winfrey’s new book club, a Peanuts series called “Snoopy in Space” and a documentary that Apple bought the rights to last year called “The Elephant Queen.”
The Company is going to have to compete with Disney who are close to rolling out its new streaming service, Disney Plus, on Nov. 12.
The price point makes it cheaper than Disney’s service, which will be US$7 a month, and less than Netflix, which is $13 per month. The premiere date and the price point finally put has been asked since it started making deals 23 months ago.
Also announced overnight is a new gaming service called Apple Arcade, priced at A$7.99 a month.
Apple claims that their Apple Arcade gaming service would be available starting Sept. 19 in more than 150 countries including Australia.
The service charges users a monthly fee for access to more than 100 games that aren’t available elsewhere. The games can be played on iPhones, iPads, Macs and on Apple TV.
Apple showed off several of the games at last nights launch including an undersea-exploration game from Japanese game maker Capcom and an updated version of the arcade classic Frogger.
Apple Arcade is part of a larger strategy by Apple to create a steady, more predictable revenue stream from services as sales of iPhones continue to slide. Apple has also added subscription services for news, music and streaming video.
Apple spent hundreds of millions of dollars to fund the development of new games for Apple Arcade, The Financial Times reported in April. Analysts expect gaming could become a major money-maker for Apple within the next several years. HSBC analysts forecast its revenues to reach $2.7 billion by 2022, outpacing Apple’s news and video subscription services.
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