CHiQ has been announced as the official partner and supplier of Consumer Electronics and Whitegoods for the Brisbane Lions in 2019.
In return for their support of the Lions, CHiQ’s signage will be displayed at home games and its digital advertising on the Lions’ online channels.
CHiQ manufacturer of televisions, fridges and freezers was founded in China in 1958, was established in Australia in 2000.
It made a big splash at CES 2019, showcasing its new 8K and stylish televisions., it’s still unknown when we will be seeing their premium models in Australia.
“CHiQ’s products are world class and we are excited to help develop their brand in the Australian market,” said Lions CEO Greg Swann in a post on the club’s website.
“We are pleased to partner with the Brisbane Lions to promote our brand to Australian consumers through AFL football,” said CHiQ General Manager David Esler.
“CHiQ is a new brand with ambition to become a household name so the Lions are a very good partner for us to work with to improve our brand recognition and value.”
The company’s signage will make its debut on March 23 at the Lions’ season opener taking on the West Coast Eagles at the Gabba.