Fitbit has expanded its smartwatch portfolio, launching its new Charge 3 down under for A$229.95. The next-gen fitness tracker claims to be “better than ever”, boasting a 7 day battery life and “swimproof” design.

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Landing in Australian stores today, the new Fitbit Charge 3 is available in either black with a graphite aluminium case, or blue grey in a rose gold aluminium case.

Accessories will range from A$49.95 – A$69.95, with a ‘Special Edition’ Fitbit Charge 3 available for A$269.95 (Lavender Woven/Rose-Gold Aluminium or Frost White Sport/Graphite Aluminium).

The new Charge 3 continues its best selling Charge franchise, with Fitbit claiming 54% of online pre-orders came from existing customers who have owned two or more former devices.

IDC claims fitness trackers are also entering renewed growth, with the segment tipped to carry the wearable market for several years.

Fitbit Co-Founder and CEO, James Park, affirms its notched “strong” pre-orders for the new Charge 3, moreso than the Fitbit Versa in the first six weeks.

Mr Park asserts its proof the ‘Charge’ franchise remains Fitbit’s most popular product line in the past few years.

“With Charge 3, we’re offering consumers a purpose-built sleek, premium device for those who prefer trackers and want advanced health and fitness features along with the smart features they need to stay connected,” Park adds.

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Fitbit’s Charge 3 claims to be its most innovative tracker yet, featuring its most advanced sensor technology, and bringing the relative SpO2 sensor to tracker form for the first time.

The fitness tracker incorporates Fitbit’s most advanced health and fitness algorithms (e.g. PurePulse heart rate tracking and relative SpO2), coupled with 15+ goal-based exercise modes, female health tracking, sleep analysis, tap and go payment and more.

(Further information and full specifications are available on Fitbit’s website here)

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Considered the first wearables company to debut sleep tracking, Fitbit has also announced its Labs Sleep Score beta program will open for enrolment to qualifying users this month.

Users who are accepted into the beta program will receive a nightly score, with a more complete picture of overall sleep metrics.

Fitbit claims in the future (pending FDA approval), data from its sensing technology could detect more serious health conditions (e.g. sleep apnea).

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