New Photographic Group Now Largest In OZ

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The retail photographic market which is under pressure from falling margins and declining sales has seen the forming of a strategic allience betweenPhotoPlus and Leading Edge Digitalthat will have more than 100 stores nationwide and will be Australia’s largest retail Group of photographic stores.

The retail photographic market which is under pressure from falling margins and declining sales has seen the forming of a strategic allience betweenPhotoPlus and Leading Edge Digitalthat  will have more than 100 stores nationwide and will be Australia’s largest retail Group of photographic stores.

The Group which will compete head on with the likes of Camera House, and retailers like JB Hi Fi and Harvey Norman who have recently moved to expand their photographic offerings particulary in the digital SLR space.

Management at Leading Edge Digital claim that  the new group which will be called PhotoEdge, will benefit their members and suppliers.


Wayne Styles, president of PhotoPlus, said that PhotoEdge “will create new synergies for our members and suppliers”.

“By bringing the two groups together we will be able to increase our sales volume and combine our advertising and marketing resources to reach a much broader audience,” said Styles.

PhotoEdge will be developing  new supplier arrangements for their stores.

“We are very excited to be forming this strategic partnership with Wayne Styles and PhotoPlus,”  said Michael Carr, GM at Leading Edge Digital.

“PhotoPlus has been successful in the market for over thirty five years, and we can now combine our buying, marketing, central billing and IT skills to grow our market and customer base together.”

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