Panasonic Throw Down Premium 4K Gauntlet, With ‘Superior’, Capture, Shoot + Watch Technology

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Panasonic who are looking to grow their share of the 4K TV market in Australia is set to start marketing a new range of Ultra HD Premium products including a brand new 4K Blu ray player.

The Japanese Company are one of the few brands that has a total 4K solution spanning Ultra HD capture, with their range of 4K capture Lumix cameras, Ultra HD TV’s, and 4K content playback with their new Blu ray player, they are also one of the few Companies that can offer 4K solutions across both the consumer and PRO AV markets.

One of the products that will set Panasonic apart from several other 4K TV makers is their new 4K Blu-ray player which is one of the few certified as Ultra HD Premium, Samsung is also set to release a 4K Blu ray player.

Earlier this week Panasonic announced that its 4K Blu-ray player has been certified as Ultra HD Premium.

Ultra HD Premium is a new standard that was developed by the UHD Alliance, a consortium of Hollywood studios, TV manufacturers, broadcasters, and film producers.

Members of the UHD Alliance include The Walt Disney Studios, 20th Century Fox, Warner Bros. Entertainment, and Netflix, as well as tech giants like Panasonic, Samsung and LG.

What you will star seeing shortly in Australia is an Ultra HD Premium, logo that you’ll see stamped on TVs and Blu-Ray players. This logo will separate the certified products from the cheap discount store products.

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with increasing frequency over the next few years.

When Panasonic officially launches their new range in Australia they will have two Ultra HD Premium certified products, the first being the company’s Viera DX902 television, and the second now being the Panasonic UB900 Ultra HD Blu-ray player.

“The UB900 features a new 4K High-Precision Chroma Processor equipped with imaging technologies such as chroma processing and high-gradation processing that have been fostered and refined by the Panasonic Hollywood Laboratory Blu-ray R&D facility,” explains Panasonic.

It continues: “By taking full advantage of the massive amount of Ultra HD Blu-ray data, the UB900 reproduces video images on a home TV that look exactly as their creators intended them to look.”

The new UB900 Blu-ray player is tipped to go on sale shortly in Australia. Customers who purchase the player will also get free copies of Mad Max: Fury Road and San Andreas.

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