X

Earlier this week, Channels 10 and 7 announced they will be rolling out free-to-air high-definition TV channels before the end of the year, and the move has got LCD TV manufacturer Sony jumping for joy.

Sony, which has recently cemented its strategy in providing Full HD products, including HD LCD TVs, is only set to gain from the free-to-air networks’ HD broadcasting decision, says Managing Director, Carl Rose.

“I applaud the recent announcements from Channel 7 and Network Ten on their move to introduce a new high definition (HD) digital multi-channel within the year. Given rapid developments in digital technology and consumer trends overseas, it is encouraging to see the local broadcasters really driving digital content, in particular HD content, and taking ownership in this exciting new era in broadcast and viewing technology,” he said. 

“I’m particularly encouraged by the vision and direction shown by both networks, especially Network Ten, in adopting HD for the new digital channel.  HD, and in particular Full HD (broadcast in 1080 resolution), is without question the future for television globally and in Australia, and will set a benchmark for the level of clarity and detail home viewers will come to expect on their TVs.

“In fact, consumers are already switching on to this. According to figures from Sony’s latest HD Benchmark report, produced in conjunction with GfK, HD models (with a minimum screen resolution of 720 lines of horizontal resolution) currently represent 93 percent of all unit sales in the LCD TV category and 75 percent of plasma TV sales.

“I urge Australia’s content creators, the Government, other manufacturers, retailers and other networks to embrace HD, to follow the lead set by Network Ten and Channel 7 and give our consumers what they want – a television future in high definition.”

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