Vendors like Logitech and Navman are now selling direct to consumers in Australia via eBay and there is no reason why Harvey Norman could not move immediately to using eBay as a source to facilitate online trading, an eBay executive has told a Gold Coast technology conference.Speaking at the Kickstart conference Lisa Wong said that eBay, which is attracting millions of Australian visitors every month, was no longer an auction site but a means by which consumers can buy both new and second hand goods.

“It’s a platform that is already facilitating sales for Navman and Logitech and there is no reason why the likes of Harvey Norman cannot move immediately to using eBay to sell their products”, she said.

She said that 68% of all eBay sales in Australia were “new” products and that the company was looking to facilitate resources that allow vendors to sell direct to the millions of consumers visiting eBay.

She said that eBay was also investing in new technology and applications aimed at delivering information to consumers in a timeless manner while delivering a good browsing experience.

Last week eBay said that they were testing new search-engine features  including auto-complete features that sends shoppers to special landing pages on eBay – so that they can find products quickly.

Many search engines use auto-complete to suggest queries after users start typing in the search box.

eBay calls this feature “eBay suggestions.” (eBay generates Auto-complete suggestions by looking at the history of popular user queries and demand over a period of several weeks.)