X

The Australian Competition And Consumer Commission has entered the row over corporate Facebook pages, saying that it expects large businesses to act to remove offensive material within 24 hours – or face the prospect of a large fine

The Advertising Standards Bureau last week ruled that public comments published on corporate Facebook pages – along with other business-oriented social media pages – count as advertising (CDN, Aug. 7).

 The bureau gave its ruling following complaints made about what were claimed to be examples of obscenity, sexism, racism, and depictions of irresponsible drinking made by fans on a Smirnoff/VB Facebook page.

 In a separate case Facebook A/NZ has acted to remove a member page that published extravagantly racist material denigrating Australian Aborigines after the company’s Australian office was warned that it was in breach of Australian anti-discrimination laws.

 Earlier Facebook had declined to remove similar material, claiming it did not contravene its terms and simply re-defining the material as “controversial humour”. It appears to have changed its mind after Race Discrimination Commissioner Helen Szoke warned that the page might breach race discrimination laws.

In the latest event – related more to the VB/Smirnoff affair – the ACCC warned that companies need to police consumer-to-consumer comments on their Web pages, and move within 24 hours to remove any that break the rules.

thumbnail G415 SmartHouse 728x60 ACCC Become Facebook Cops
Aspire Vero Banner Intel CCF 728x90 ACCC Become Facebook Cops
BEL2221 4Square Magsafe 728x90 ACCC Become Facebook Cops
2 1 ACCC Become Facebook Cops
ARL0300 Arlo ESS VDB Mate Date Banner 72dpi 728x90px V1 ACCC Become Facebook Cops
LB 728x90px ACCC Become Facebook Cops
Uniden PRO 728 x 90 ACCC Become Facebook Cops
Top Gun Channel News Banner 1 728x90 ACCC Become Facebook Cops
SPORT TW Banner Conversion EN 728x90 1x ACCC Become Facebook Cops
593756 au cs co re fy22q4w4 sit aw ark m15 r6 leaderboard 728x90 iif R1 ACCC Become Facebook Cops


YOU MAY ALSO LIKE