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In a bid to spread its cloud-computing business, Amazon.com is launching a number of bricks-and-mortar stores in the US and plans to later extend them around the world.

SAN FRANCISCO – The Seattle-based online retailer said that it will re-open a “pop-up loft” in downtown San Francisco sometime this year to give developers a place to learn about its Web services business.

Amazon employees will staff the location so developers can ask questions and attend free technical classes along with pizza and beer.

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The Amazon pop-up store in a San Francisco Mall – image by Greg Bensinger.


The store, which ran for a limited four-week period in San Francisco earlier this year, is set to operate for at least a year this time, Ariel Kelman, VP of worldwide marketing for Amazon Web Services, told Bloomberg.

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A view of the store upstairs and downstairs…

“We’re also going to be looking to expand to do other pop-up lofts in other parts of the world,” Kelman said. “If you look at the areas of concentrations of start-ups, every one of those top cities are on our lists.”


More information at Bloomberg here
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