Apple Builds Dangerous Momentum In Enterprise Market

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More companies and their employees are adopting Apple’s Mac computers, iPad and iPhones to use for business, indicating the brand and its enterprise support is on the rise.A Forrester survey revealed one in five information employees are using one or more Apple products for work. Even more startling is over a thousand employers intended on increasing the numbers of Macs deployed in their workplace by 52% in 2012.

The survey canvassed over 3,300 IT decision makers, but Forrester wanted to “capture the growing phenomena of consumerization, where the employees use personally owned technology for work purposes, whether at home or at work.” To do so, they also asked 10,000 information workers who use computers or a smart device for at least an hour per day for work.

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Source: Forrester Research

Here are some of Forrester’s highlights revealed in the survey:
· Managers and execs are more than twice as likely to use Apple products.
· Younger info workers are twice as likely to use Apple products as older ones.
· Higher income workers are more likely to use Apple products. (Note: The use of Apple products is pretty strong down the income scale. Most of our sample of 10,000 global info workers earns less than $50k, but the adoption rate of Apple products is almost 17% even in the bottom quartile of workers who make less than $12k per year.)
·  Info workers in countries outside North America and Europe are more likely to use Apple products for work.

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