NVIDIA who recently had executive’s spruiking their brand in Australia is set to be dumped by Apple following a dispute with Intel.
NVIDIA who recently had executive’s spruiking their brand in Australia is set to be dumped by Apple following a dispute with Intel.
According to Standard & Poor’s analyst Clyde Montevirgen, the Company is facing a grim future to the extent that he is recommending that share owners sell their investment in the Company.
According to several sources Apple a long time customer of NVIDIA, is set to switch AMD for graphics as they launch new PC’s and notebooks later this year.
Apple has been using NVIDA graphic cards since 2008 and entire portable range of iMac and Mac mini have all used NVIDIA as their graphic card of choice.
Electronista claims that as long as Intel believes NVIDIA’s current licensing doesn’t allow system chipsets for Core i3, i5 or i7 processors, Apple may be forced to use dedicated graphics to keep its video performance with some future Macs.
It chose to keep using Core 2 Duo processors for all its 13-inch notebooks and the Mac mini solely to keep its video performance rather than downgrade.
Rumours have circulated of Apple using AMD processors partly to overcome Intel’s roadblock, but it may less necessary with future Intel hardware now that Intel’s Sandy Bridge can outrun some dedicated video, including AMD’s.
Electronista said that NVIDIA currently has the performance lead over AMD but usually has more expensive components.
