Freeview states that its FreeviewPlus hybrid TV service is now in 900,000 Australian homes.FreeviewPlus is now in more than 10 per cent of Australian households, Freeview states, with the last quarter having seen “a 35 per cent surge in households due to accelerated Christmas sales, increase in compatible TV sets and the brand new ‘Keeping up with the Freemans’ TV campaign”.
With eight out of the top 10 smart TV manufacturers now ranging FreeviewPlus-enabled devices, Freeview states that FreeviewPlus is on track to double its penetration in Australian homes in 2016.
“With the connection rate for FreeviewPlus-enabled TVs topping 65 per cent, the next year will be one of great growth for usage of FreeviewPlus,” Freeview CEO Liz Ross commented.
“We are confident in our continued and sustained growth, and now that we have so many manufacturers on board, with the majority of their TVs now FreeviewPlus-enabled, we will gain rapid market penetration as consumers buy new TVs.
“We have an ambitious program of other hybrid and IP innovations launching across 2016, which will only serve to strengthen the appeal of free-to-air TV for Australian viewers.”