X

The Australian Competition and Consumer Commission has delayed its ruling on Google’s proposed takeover of fitness wearables manufacturer, Fitbit, by another four months.

The news comes after the European Commission announced last week it would engage in-depth investigation into the proposed takeover, prompting speculation both regulators would consult on the decision.

The ACCC launched its investigation into Google’s US$2.1 billion takeover of Fitbit around six months ago, taking the new extension to a notable 10 month saga.

Both the ACCC are European Commission (EC)  remain focused on the risks to localised consumers, with data security and privacy provisions between Fitbit and Google following the deal a core consideration.

Though Google has pledged to restrict its data collection provisions for Fitbit devices, EC Commissioner Margrethe Vestager asserts the investigation will seek to ensure the transaction does not distort competition.

“Throughout this process we have been clear about our commitment not to use Fitbit health and wellness data for Google ads and our responsibility to provide people with choice and control with their data,” said Google in a statement.

Vestager considers the data silo commitment proposed by Google “insufficient” to clearly dismiss “series doubts” related to the effects of the transaction.

The ACCC is also grappling with Google and Facebook over their compensation of media company content, and the proposed news media code of conduct.

marketing desk office tablet 106341 scaled Google Fitbit Takeover Delayed By ACCC

Banner Z10 Al Wh 728x90px EN Google Fitbit Takeover Delayed By ACCC
728x90 Google Fitbit Takeover Delayed By ACCC
728x90 Google Fitbit Takeover Delayed By ACCC
Middleton 728x90px Product Google Fitbit Takeover Delayed By ACCC
Flick of a switch 728x90 1 Google Fitbit Takeover Delayed By ACCC
BlueAnt PumpAirANC WebBanner 728x90 Google Fitbit Takeover Delayed By ACCC
Leaderboard 728x90 1 Google Fitbit Takeover Delayed By ACCC
Martin Logan 728 x 90 Google Fitbit Takeover Delayed By ACCC
Aspire Vero Banner Intel CCF 728x90 Google Fitbit Takeover Delayed By ACCC
QUEEN 728x90 Google Fitbit Takeover Delayed By ACCC
BEL2385 4SQ Dock Banners 4SQ 728x90 Google Fitbit Takeover Delayed By ACCC
Haier 728x90 1 Google Fitbit Takeover Delayed By ACCC
240215 SAV R Volution CNewsFeb Leaderboard 1 Google Fitbit Takeover Delayed By ACCC
hitachi banner 728x90 Google Fitbit Takeover Delayed By ACCC
728x90 Iconic Google Fitbit Takeover Delayed By ACCC
Uniden PRO 2k 728 x 90 Option 2 2x Retina Google Fitbit Takeover Delayed By ACCC
PRO 5 PRICE DROP 2024 Banner 728x90px Google Fitbit Takeover Delayed By ACCC
Whatmough 728x90 Google Fitbit Takeover Delayed By ACCC
4SquareMedia 728x90 scaled Google Fitbit Takeover Delayed By ACCC
Motorola Banner Ads 728 x 90 72ppi Google Fitbit Takeover Delayed By ACCC514908
3sixT GS24 EDM 728 x 90 px 02 Google Fitbit Takeover Delayed By ACCC

YOU MAY ALSO LIKE