Google & Salvation Army Trusted By Australians

X

Google and the Salvation Army are the most trusted brands in Australia according to a new research study, which also found that the least trusted brand were those owned by telecommunication carriers and banks. Google and the Salvation Army are the most trusted brands in Australia according to a new research study, which also found that the least trusted brand were those owned by telecommunication carriers and banks.

The research by Grey and Sweeney  which was conducted among 1500 people online  in August, revealed that 70% of corporations are money hungry and too focused on profits.

Twenty percent highlighted banks or telcos as organisations they no longer trust, according to the survey.

Meanwhile, 54% of Australians surveyed could think of an organisation or brand they no longer trust, although 59% placed more trust in Australian companies than overseas corporations.

Sweeney Research CEO Marc L’Huillier said that among all brands, charities retain the highest levels of consumer trust.
 
“The Salvation Army is the most trusted brand in the country, followed by Google, Australia Post and Medicare. By business sector, airlines are the most trusted, outranking food manufacturers, sporting bodies and supermarket chains.”

Top Gun Channel News Banner 1 728x90 Google & Salvation Army Trusted By Australians
braun audio 728x90 Google & Salvation Army Trusted By Australians
Litheaudio 0222 728x90 1 Google & Salvation Army Trusted By Australians
BEL2221 4Square Magsafe 728x90 Google & Salvation Army Trusted By Australians
Leaderboard 728x90 Google & Salvation Army Trusted By Australians
LG016 Corporate 4square Media LG ToneFree FP9 LB 728x90 Google & Salvation Army Trusted By Australians
Uniden PRO 728 x 90 Google & Salvation Army Trusted By Australians
728x90 Google & Salvation Army Trusted By Australians
cs2203g0026 009 624347 au cs co re fy23q2w5 sit in7420 2in1 728x90 R2 Google & Salvation Army Trusted By Australians
SPORT TW Banner Conversion EN 728x90 1x Google & Salvation Army Trusted By Australians


YOU MAY ALSO LIKE