BREAKING STORY: Google is set to launch a brand new search engine days after being taken to task by the Australian Federal Government. They claim that the new engine will deliver searches faster and up to 70% fresher than previous searches due to the introduction of a new indexing system called “Caffeine”.
The Company who revealed the new engine in Tokyo claims that it is critical that searches stay “fresh”. They said that their new indexing system, will provide the largest selection of web content ever offered on Google with the engine capable of processing hundreds of thousands of pages in parallel every second. This content they claim takes up nearly 100 million gigabytes of storage in one database.
In a world exclusive interview with the Sydney Morning Herald’s Asher Moses Google veteran Amit Singhal said that while there may be some losers, the primary goal was to improve the user experience.
“As the web is moving forward, freshness is becoming critical and we have worked a lot on this. Starting tomorrow our users will see 70 per cent fresher results in Google’s search results,” he said.
“In our world, users come first, and with Caffeine we will observe our user search experience getting much better, much fresher.”
Alan Eustace, Google’s senior vice-president and head of all of its engineers, described the changes as “huge”, while Singhal said Caffeine was much bigger than the hundreds of other changes the search giant makes to its algorithm every year.
Earlier today the ABC Google hoovered up 600 gigabytes of private internet traffic. It’s a massive stuff-up that, paradoxically, needs to be both kept in perspective and thoroughly investigated if Google’s unofficial “Don’t be evil” motto is to be believed.
The SMH said today from Tokyo that Google did not expect a publisher backlash to the changes but admitted some pages would be pushed to the top of search results based on the fact that they were newer, while some older pages would be pushed down.
Users would begin to notice changes beginning today but these would be more pronounced over time.
“Our old index had several layers, some [of] which were refreshed at a faster rate than others; a large part of the entire index would be updated every couple of weeks,” Google explained in a blog post announcing the changes, adding that this meant some searches wouldn’t show the most recent links.
“With Caffeine, we can analyse the web and update our search index on a continuous basis, globally.
