Green Apple Macs are good for you say’s Steve Jobs who this week earned the respect of Greenpeace a long time critic.
At last week’s launch of Apples new notebook line up Steve Jobs went out of his way to play up the green elements of the new MacBooks which include reduced toxics, more energy efficient and less packaging.
At last week’s launch of Apples new notebook line up Steve Jobs went out of his way to play up the green elements of the new MacBooks which include reduced toxics, more energy efficient and less packaging. He said that the new MacBook Pro, MacBook and MacBook Air – as well as the LED Cinema Display.
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According to Greenpeace the new MacBooks are on a similar level of toxics reduction to the Sony Viao laptop series on PVC, and the Lenovo Think Vision in monitors. They said that the BFR free components represent an improvement from the bar set by the Vaio line.
Apple claims that the greatest achievement of their environmental challenges has been eliminating PVC and BFRs, which they claim many other companies have only promised to phase out of certain parts like enclosures or printed circuit board laminates.
In contrast Apple are removing all forms of bromine and chlorine throughout the entire product, not just PVC and BFRs. They say that Apple has qualified and tested thousands of components and mechanical plastics as bromine and chlorine free, and we are in the final stages of developing and certifying PVC-free power cables.
I’m proud to report that all of Apple’s new product designs are on track to meet our 2008 year-end environmental goal: said Steve Jobs.
He said that in 2007 Apple achieved a recycling rate of 18.4%, which blew away our target of 13%. Our goal for 2010 was 28%, and we’ll beat that in 2008-two years ahead of schedule.
By far the most significant announcement that will resonate within the industry is fact that Apple is on course to be completely PVC and BFR free across in product range by end 2008. This will be a first for a computer maker and lays down the challenge to competitors such as HP, Dell, Lenovo, Acer and Toshiba. All have pledged to remove these chemicals from PCs in 2009.
But if Apple has solved the challenges involved there’s no excuse for any of these companies not to follow Apple’s lead on toxic chemicals elimination now and not wait until the end of 2009.
