LG Electronics Australia is expanding its 4K ultra-HD OLED TV (EG960T) rollout to a number of different retailers throughout the country.LG has today additionally announced that it is lowering the price of the EG960T, with the 65″ model now selling for $8,999 RRP and the 55″ model for $5,999 RRP.
LG states that OLED represents a growing segment in Australia. LG expects OLED sales will “increase significantly over the next five years”, stating that expectations are that OLED will capture up to one-third of the total TV market value.
LG OLED TV pixels are self-lighting, switching on and off individually, which LG states “allows an infinite contrast ratio that produces brilliant whites and the darkest blacks for a picture of unbelievable depth”.
“Combined with this perfect black, LG OLED TVs also offer amazingly vivid colours that exceed the industry’s sRGB colour standard in Wide Colour Gamut mode,” LG states.
The EG960T series additionally comes with LG’s webOS 2.0 smart TV operating system, a 6-Step ultra-HD Upscaler, and Enhanced Motion Clarity, with LG stating the response time of the LG OLED TV is 1,000 times faster than LG LED/LCD TVs.
“At LG Australia, we’re thrilled to give more Australians the opportunity to experience the LG 4K ultra-HD OLED TV,” Grant Vandenberg, LG Home Entertainment marketing manager, commented.
“With the increase of 4K content available in the market now, consumers are in a great position to really take advantage of what the EG960T has to offer.”
