German TV brand Loewe is set to take on the mass TV market in 2019 with a new range of TV’s that include a sub $3,900 OLED 55” TV, this Xmas the European brand is giving away a 32” TV with every $6,999 Loewe 4K UHD Bild 3.65 OLED TV.
The aggressive promotion is only available at selective dealers including several former Bang & Olufsen TV dealers who have moved over to selling Loewe TV’s.
The Loewe Bild 3.65 TV is retailing at $6,999 which is the lowest price in the world for this TV and $3,000 cheaper than similar OLED models, it has built in 4K Ultra HD OLED, HDR 10 / HLG Video, Dolby Vision, a European designed sound system and it comes with a rotating Aluminium stand.
The Free Bild 1.32 retails for $1,299 this is a Full HD TV that can also be used connected to a PC on a desktop. Netflix is built into the system.
Loewe who are one of the fastest growing TV brands in Europe believes that they can service the premium TV market and the mass market in Australia with a range of different models some that will include a new built in soundbar.
They see themselves as the Volkswagen of the TV industry a Company that sells Volkswagen to the masses and Porsche and Audio in the premium market.
ChannelNews understands that the Company will make a major announcement in March that will “shakeup” the TV industry.
