In what appears to be a developing war among Japanese appliance brands, Mitsubishi has taken on Hitachi and Sharp, by launching a new range of luxury fridges specifically designed for the Australian market – question is, where can consumers buy them?

Though Mitsubishi Electric has not informed media which retailers will sell its new fridges, their press release directs individuals to call Mitsubishi’s hotline to obtain such information: 1800 811 212.

When ChannelNews called the number, the operator struggled to identify which retailers were selling the product. After five minutes, the operator even claimed Mistubushi Electrics was not stocking the LX630 and WX500 models, affirming she had no reference for them.

At its launch event in Sydney last night, President of Mitsubishi Electric Factory, Mr Tsutomu Shimizu, claimed that Australia is a “major market” for the organisation, stating the new suite of premium fridges is tailored to meet feedback received from Australian consumers.

He claims the new fridges are specifically made to be “very attractive to Australian customers”, and should be “very easy to sell in the Australian market”.

He reinforced Mitsubishi Electric’s desire to build strong partnerships with Australian retailers.

Mitsubishi Electric’s new premium fridges are set to compete with offerings from Miele, LG and Samsung, as well as ARG and Bosch.

Mitsubishi believes the new fridges will appeal to Australians, as the average Australian pays $807 more for power than required, notably over half the average weekly wage. The company’s research reveals a rising trend in energy efficiency among Australians.

Both new fridge models feature a 4-star energy rating, marketed as “cutting-edge refrigerators [which] answer the call for energy efficiency”.

The LX630 and WX500 both incorporate a power saving mode and ECO mode.

mitsubishi Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?

The company has focused on premium aesthetic features, following local research into kitchen design trends.

Jean-Marc Adele, Business Development Executive, Mitsubishi Electric Australia states:

“We have committed our efforts to successfully deliver cutting-edge appliances designed specifically with the everyday Australian top of mind. These fridge models are the perfect example of this. Our research showed that black is proving to be the new white, so we’ve created the LX with new cutting edge, sleek colours.”

LX630

The LX630 fridge is heralded an “icon product” in the Mitsubishi Electric range and will be available in the new Argent Silver and Brilliant Black.

mito Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?

%name Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?

Features & Specifications:

  • 630-litre capacity
  • Wide internal space of 760 mm
  • 4.0 Star Energy Rating
  • Glass door finish – a touch of luxury
  • Supercool chilling case – store items at about -3°C to 0°C, without freezing them
  • Automatic ice maker – plumbing not required
  • RRP $3799
  • Contact number for retailers: 1800 811 212

Watch a video featuring the LX fridge below:

WX500

The Multi-Drawer WX500 fridge is specifically designed for apartment living and smaller kitchens, capable of fitting into a compact fridge cavity of 660mm wide.

Vacuum Insulation Panel Technology enables the WX series to provide maximum food storage whilst still retaining a slim, stylish profile.

mittt Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?

Features & Specifications:

  • 500-litre capacity
  • 4.0 Star Energy Rating (WX500)
  • Versa Drawer
  • Vegetable Drawer
  • Freezer Drawer
  • Inverter Technology
  • Smart Cube / VIP – reduced external dimensions with no loss of internal capacity
  • Supercool chilling case – store items at about -3°C to 0°C, without freezing them
  • Hot and Super cool freezing
  • Unique Touch Control Panel
  • Automatic ice maker – plumbing not required
  • RRP $3599
  • Contact number for retailers: 1800 811 212

Watch a video featuring the WX fridge’s ‘Versa Draw’ for longer food freshness below:

BW CN 728x93 Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?
fujifilm X H1 lb Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?
sharp lb Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?
LG262 RetargetingBanners E8 SK95 728x90 C0 A0 Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?
Klipsch RSB 11 728x90 Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?
728x90 5 Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?
msi eofy lb Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?
blaupunkt lb Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?
Minix LB 728x90 Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?
harman soundbar lb Mitsubishi Unveils Made For Australia Premium Fridges   But Who Is Selling Them?