Samsung and LG are set to kickstart a low end TV war in Australia with both Companies looking to grow share in the sub 45″ TV display market.

Both Korean Companies are looking to drop prices in the low end TV market with some retailers tipping price drops of up to 20% from LG with Samsung set to follow.

 Samsung Australia told ChannelNews recently that they are also adding features normally found in their high end HD TV models into bottom end TV models in an effort to drive sales.

The move will put pressure on Toshiba, Sony, Hisence and Teac.

The bottom end battle has already kicked off in Korean where the Korea Communications Commission (KCC) has begun the selection process of low-end digital TV suppliers, and will make the final selection at the end of March for the domestic Korean market which is moving to digital Tv similar to Australia.. This will deliver additional capacity to LG and Samsung says Digitimes.