The Advertising Standards Authority in the UK has said that Samsung advertising for LED TV’s is misleading in particular they have singled out the use of the words “LED TV Next Generation TV.”
The same Samsung 9 Series LED TV’s featured in the advertising are sold in Australia.
It is not known at this stage whether the Advertising Standards Bureau in Australia has received any complaints regarding LED TV advertising.
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| The banned Samsung LED TV advertising |
The (ASA) upheld five complaints that the advertisements for Samsung televisions were misleading, and has ordered them not to use the advertising again.
Two of the complainants asked whether the advertising misleadingly suggested that the televisions used LEDs (Light-emitting Diodes) to create the display image, when in fact they use them as backlights.
Most LCD televisions sold today use cold-cathode fluorescent tubes as a light source for the LCD screen, but some newer models, including the Samsung TVs in question, use LEDs instead.
Samsung argued that the type of product in question was now commonly known as an “LED TV”. It also submitted evidence to show that the phrase had been used by other companies to describe this kind of television.
However, the ASA ruled that the phrase “LED TV” was not adopted consistently throughout the industry and that the adverts were likely to mislead.
It found the adverts in breach of the CAP broadcast and non-broadcast codes, ordered Samsung not to re-use them in their current form and told Samsung to ensure that future adverts “described the technology accurately”.
The UK ACA is also set to investigate advertising and marketing for 200Hz after receiving complaints that several vendors were not delivering true 200Hz technology.
