Samsung has revealed a rotating television that doubles as a mirror for smartphone displays.
The Korean tech giant’s new swivelling 43-inch QLED panel, dubbed The Sero, is aimed at millennial consumers looking for a bigger screen to watch social media videos in their often native vertical format.
The Sero also includes a microphone for Bixby support and a 4.1-channel, 60-watt sound setup.
Samsung has opened a pop-up store in Seoul to show off The Sero and its accompanying “lifestyle” televisions until early June.
A Samsung press release (translated from Korean) quotes a price tag of 18.9 million Korean won, though Engadget is reporting a price of 1.9 million won.
The Sero is expected to go on sale in Korea from late May.
