Samsung, who were looking for a return on their $24m investment in the Oscars appears to have scored a jackpot with a selfie.
The now viral Oscar 2014 shot tweeted by Awards presenter Ellen, but was taken by the handsome Bradley Cooper on a Samsung Note 3 and included an all star line up of Brad Pitt, Angelina Jolie, Meryl Streep, Cooper and Jennifer Lawrence.
The shot immediately went viral and was retweeted more than 2.5 million times at last count – the most retweeted selfie ever – outrunning even President Obama’s infamous snap with other world leaders, and was a boon for Samsung.
Ellen also pulled out the Note 3 several times during and backstage.
However, nothing is as it seems.
Even though, Ellen tweeted the viral pic on Twitter for the Android platform others including a backstage image with Channing Tatum, appeared to come from Twitter for iPhone, meaning something is amiss.
However, its being denied that the pic was a paid marketing stunt.
Samsung said the selfie was “a great surprise for everyone, she captured something that nobody expected,” reports USA Today.
Samsung invested millions in its Oscars ad campaign, which promotes the new S5 to be launched in April, along with its army of smartwatches and Gear Fit devices.
The Korean giant has spent $24 million on Oscar sponsorship from 2009-13, and thirty seconds of TV time at this year’s ceremony cost $1.8 million each, according to Ad Age.