Sony Executive Embarrassed By His Apple Comments

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Sony’s head of Computer Entertainment in Australia, Michael Ephraim, has been left with egg on his face after his comments, that Sony Music may be looking to pull out of Apple’s iTunes music store was rejected by Sony executives in Europe.Ephraim who is known for his “rash” remarks is now refusing to comment on his early claims when he told Fairfax Media that it could well be time for Sony to review its partnership with Apple and iTunes.

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Last week he said that  publishers were being held to ransom by Apple and that Sony was now  looking for other delivery systems.

This is the same Sony executive who said that Sony did not engage in price gouging when the price of the Sony Playstation in Australia was 60% more expensive than the same unit being sold in the USA. Sony has since dropped the price of their Playstation gaming console.

A Sony executive in Europe told Tech Radar that there was “no question of Sony Music pulling out of iTunes”.

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